As a property owner, before you can start a property showing, you must evoke interest by creating a great property listing. This can be a make-or-break decision since buyers and renters will only focus on a property listing that captures their attention.
At first glance, it might seem easy to put out a property listing. But it’s more than just posting photos of the property and including some text to accompany it.
Your listing needs to be strategic with effective marketing techniques. There are a multitude of property listings swimming on the perpetual online stream, so you need to make yours well-crafted to attract viewers.
There are effective methods to write a good property listing. Here are tips to follow to draw more interest from potential tenants/buyers:
1. Be Informative
Naturally, if something captures your interest, you want to learn more about it. That’s why, you want to create ads that are visually captivating while also providing all the necessary information.
If your posting is missing information, there’s a chance that potential clients forgo the listing and move on to the next one. This becomes a lost opportunity.
So, you want to maximize the attention of a prospect as much as possible with highly relevant and factual information.
Here are some of the things you can mention in the property listing:
- Property’s specific location
- Amenities offered such as parking spots, swimming pool, gym, and recreation centers
- Nearby amenities
- Distance of the public transportation, shops located close by, schools, hospital, parks and other things that makes a difference to your target demographic
2. Avoid Exaggeration
When marketing, getting the attention from prospects can be a challenge. That said, it doesn’t make using overhyped language acceptable.
Be specific in describing the details without being too flowery.
Remember, you’re also setting expectations, so overpromising will backfire when the interested party shows up and discovers you exaggerated the details.
Do the potential client and yourself a favor. Stick to concrete descriptions and use words that convey the real deal. Avoid vagueness and talk about the actual details they can expect from the property. This will help you both save time.
In addition, using over the top descriptions can turn most people off. It’s best to start on the right foot and be sincere. You want to preserve your reputation.
3. Attach Superior Images
Most people are drawn to attractive pictures. Amidst a thousand property listings, you stand a greater chance of catching attention when the photos you post are professionally taken.
Make sure there’s plenty of lighting to maximize the presentation of your property. Prior to the pictorial, it’s preferable to have the home professionally cleaned and free from clutter. You can also stage the home so the prospect can imagine living in your property more easily.
Photographs aid the viewer’s imagination so it’s best to showcase the property in the best possible light. Have furnishings that enhance the look of the space. The photographer must know how to use different angles that present different perspectives of the rooms. The highlights of the property must also be included since you’ll be mentioning them in the property listing.
4. Present the Highlighted Features
To help your property listing stand out, you can promote the features that set your property apart from others. You can mention highlights such as “large patios,” “parking spaces” and “outdoor areas suitable for gardening.”
You can also talk about the quality interior materials such as granite countertops, high-end appliances that are energy efficient and luxurious decors.
Focus on the sellable features that matter to your target market. Each demographic looks for different features.
For instance, families usually find amenities like pools, garages and outdoor areas attractive.
Here are other features you can highlight:
- Room or kitchen upgrades
- Pantry size
- Type of roof – is it new?
- Air conditioning unit or heater
- Outdoor lighting
- Window size
- Laundry rooms
- Balcony – size and number
- Flooring – is it hardwood or tile?
5. Be Transparent
Nothing is more disappointing than finding a property within your budget that has secret additional charges. It’s best to be upfront about all financial costs. You want to avoid leading on potential clients and bursting their bubble of excitement.
Some rental properties have monthly dues to pay aside from the regular rent. It’s good to give a heads up by being frank about the associated fees like parking, tax and security deposits. An interested viewer appreciates transparency so he can immediately see whether his financial budget matches right away.
6. Present your Landlord Trustworthiness
People will need more information about the landlord since they’ll be communicating with them on a regular basis. To make the potential tenants more at ease, it helps to present recommendations from your past renters. You can also show off any awards that you have received.
You’ll notice most websites have references since people naturally look for endorsements. It’s also best to be approachable and help out by releasing tips about the neighborhood amenities they can find. Have an air of dependability and professionalism. These are some of the qualities that make a landlord great.
As much as property listing sounds bland and neutral as a marketing strategy, you must recognize their usefulness to connect you to a quality tenant or buyer.
If you need a dependable property manager to market or sell your real estate properties, call OmniKey Realty at (833) 666-4539. We are dedicated partners in property management, acquisition and sales.